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Archive for August 2011

Beer Companies Hopping into Social Media – Part 1, Big Brands

Whether it’s the long established (1759) mega brewer Guinness with its worldwide celebrations of Arthur’s Day (for founder Arthur Guinness) and fan page attracting over 276 thousand “likes” or the much younger (est. 1991), much smaller New Belgium Brewery of Fort Collins CO with – at this writing – a very competitive 191,167 “likes”, it’s

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Understanding Culture for Better Social Media Strategy

One of the most important factors in developing a social media strategy, for businesses large and small, is culture. It is also one of the factors most easily overlooked. So to make sure it’s not overlooked in my free, 12 month Social Media Webinars 2011 series, I’m making business culture and social media the focus

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My 1,000 LinkedIn Contacts Give Me a Network of 15 Million But That’s Not a Strategy

I noticed today that at 951 the number of my direct connections on the professional networking platform LinkedIn is seriously nudging 1,000 and the total network, including second and third level connnections, has more or less overnight topped 15 million. A bit of a milestone that 15 million, so I thought I should not let

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