Attention! This Book Will Make You MoneyI’m grateful to blogger, professional speaker, web consultant and all-round entrepreneur Jim Kukral for sending me his new book Attention! or to give it its full title, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue.

So gratitude is one of my reasons for recording the video here over the past weekend. But only one of the reasons. A more compelling reason was to draw the book to more people’s attention, in the expectation that one or more of the explanations, examples or pieces of advice in this book will be valuable for readers’ businesses.

The book is full of stories of outrageous stunts (not all of which have been successful and some of which have been plain dumb or even criminal), with great (non-criminal, completely legal) ideas ready to be applied or adapted, and lots of good advice about how to get attention in ways which will improve our revenue.

In the video I mention the chapter “Mark Cuban Hates Me”. It’s a great story of how Jim got attention. Actually, as he says in the book, Mark doesn’t really hate him and you can see on Jim’s Flickr site pictures of the two being quite friendly at BlogWorld Expo in 2007.

You can get the book on Amazon and at various stores. There is also a website, Attention The Book.

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Des Walsh is a business coach and independent, confidential sounding board for business owners and entrepreneurs. A long term advocate of smart, risk-mitigating business use of technology and a certified social media strategist, he is well placed to support businesses in adapting to the rapid changes in the technological, business and social environments. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).

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