Engage! by Brian solisI made this video yesterday, chatting about Brian Solis’ book Engage! (the Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web).

The video is by no means perfect – the lighting is poor, there is wind noise in the mike, etc etc. But the book is excellent – chock full of information and ideas about social media

I see the book Engage! as a must-have for anyone who has a professional or business interest in operating effectively in the new web environment. And as I say on the video, I am about to start reading it again.

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Des Walsh is a business coach and independent, confidential sounding board for business owners and entrepreneurs. A long term advocate of smart, risk-mitigating business use of technology and a certified social media strategist, he is well placed to support businesses in adapting to the rapid changes in the technological, business and social environments. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).

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