Why using microsites for specific campaigns might not be a smart idea For a long time now I’ve thought that for a new product, service or campaign it could make sense to create a microsite with its own unique domain name. I thought it would be good for search engine optimization (SEO) and marketing generally.

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Anonymous and pseudonym lose defamation cases | Noric Dilanchian reports Lawyer and social media specialist Noric Dilanchian connects some dots for those who may be interested in the defamation law implications of anonymous or pseudonymous authored comments on online social sites (tags: defamation anonymous-comments social-media social-networks)

Tourism Queensland’s Chris Chambers and Sarah Whyte at Social Media Club Brisbane I’m looking forward to the first meeting for the year of Social Media Club Brisbane, especially as it will feature an “inside story” briefing on Tourism Queensland’s hugely successful Best Job in the World campaign, promoting the islands of the Great Barrier Reef.

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Leading Australian thinker on social media in business and government, Stephen Collins on Des Walsh & Friends I’m sure consistency is valuable for building an audience for a podcast program, such as my Des Walsh & Friends program, but last week it was rather pleasant not to have to rise at 5 am as I

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Chris Chambers to Speak at Social Media Club Brisbane, March 30, 2010 Social Media Club Brisbane (Australia) special guest speakers on March 30, Chris Chambers, Digital Marketing, Tourism Queensland (TQ) and Sarah Whyte, Manager Digital Marketing at TQ, will share insights into and results of TQ's award-winning Best Job in the World Campaign (tags: tourism,

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