Comments on: Simple Template for Social Media Strategy: Update

By: Des Walsh

Des Walsh — Mon, 10 May 2010 21:40:07 +0000

Thanks Lyrian

Glad you found it helpful.

It’s great fun to work with a group, using the POST tool on the Groundswell site, clicking through different configurations, and getting people to work through what that might mean for their company or organization.

By: Lyrian

Lyrian — Mon, 10 May 2010 21:34:06 +0000

Well this page goes down as the most useful site I’ve visited today! Agree that incorporating a measurement as part of planning boost usability of the POST method. Thanks!

By: Roy Ben Ami

Roy Ben Ami — Fri, 02 Apr 2010 12:30:14 +0000

Its a great method, it was expected to work well for a very long time..
Great post by the way, i love this blog..
will come back

By: Joe G.

Joe G. — Wed, 30 Dec 2009 18:30:14 +0000

Excellent “post”. I’m researching a few things to put together a small scale social media strategy and using the POST method to put together the project plan is making this a great effort to help even those not really understanding the social network environment become experts.
.-= Joe G.´s last blog ..In the Holiday Spirit =-.

By: Des Walsh

Des Walsh — Thu, 17 Dec 2009 23:50:25 +0000

Thanks Sarah
That is spot on. My presentations from now on will feature GM (thanks to @sarahdoespr) as well as POST!

And I’m becoming more aware each day that, even with the current limitations of some of our measurement tools, we are often able to give clients much more specific, quantifiable feedback on the response to social media outreach and engagement than they have ever been able to get from their often highly expensive phone book and newspaper/magazine ads.

By: Sarah LaLiberte @ GY&K

Sarah LaLiberte @ GY&K — Thu, 17 Dec 2009 20:07:11 +0000

It’s funny – re-read the old version and it still holds true today for the most part! Now that’s good content. You’ve asked so I’ll throw in my two cents – two categories I would add are Goals and Measurement (POST GM). My social media plan for clients and my own company includes these two additional items and it makes for clear communication – we know exactly what we hope to achieve and how we are going to measure the results. I read a great blog post recently by Steve Woodruff (I’ll link below) and he answers “What’s the ROI of social media?” – saying that it is akin to asking “What is the ROI of breathing?” Companies want numbers so we do our best with available tools to measure results and justify whenever possible. Defining the goals and saying how the measurement will be done is important, even if it’s not part of the acronym.

Thanks for the update!

Sarah at GY&K (@gyktweets / @sarahdoespr)

Link to article: http://brandimpact.wordpress.com/2009/11/21/roi-in-social-media-where-does-it-belong/

By: Whatever Happened to My E-book on Home Based Business? — Thinking Home Business

Whatever Happened to My E-book on Home Based Business? — Thinking Home Business — Tue, 01 Dec 2009 02:22:29 +0000

[...] doing that I was taking a leaf from my own book, having spent a lot of time yesterday on another blog updating what had consistently been the most visited post since I wrote it nearly two years ago. [...]