• More than a list, a concise, authoritative, neatly argued overview of why some companies resist social media engagement. And why those "reasons" don't stand up to sensible, suitably informed scrutiny.
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Des Walsh is a business coach and independent, confidential sounding board for business owners and entrepreneurs. A long term advocate of smart, risk-mitigating business use of technology and a certified social media strategist, he is well placed to support businesses in adapting to the rapid changes in the technological, business and social environments. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).