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More than a list, a concise, authoritative, neatly argued overview of why some companies resist social media engagement. And why those "reasons" don't stand up to sensible, suitably informed scrutiny.
I'm a social media strategist and business mentor coach. I help businesses navigate the social media maze, so they can become savvy online participants, not roadkill. You can find me on LinkedIn, Facebook, Twitter, and other places on the social web - see my Xeesm page here.
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