links for 2009-09-08

David Meerman Scott in Australia

Jennifer Frahm's great roundup of the recent visit to Australia by acclaimed social media author David Meerman Scott

(tags: social-media marketing pr Australia Sydney Melbourne social-media-club Twitter)
Monitor conversations about your brand on social media

Jeff Bullas' excellent gloss on the MarketingProfs post (which Jeff links to) on this topic: great list of tools

(tags: tools monitoring marketing social-media social-web tracking listening)
13 Essential Social-Media 'Listening Tools' : MarketingProfs Articles

Helpful list of social media listening/monitoring tools. To read the full article you may have to join MarketingProfs, but it is free

(tags: social-media listening monitoring social-web social tracking tools)