One of the several reasons I was pleased to sign up recently to represent social media release platform Pitch Engine’s interests in Australia and New Zealand was that I both respect and like the Founder and CEO, Jason Kintzler.

Jason’s not only smart enough to have taken the concept of a social media release – which had been around for a while – and turn it into a very usable, effective product in the form of Pitch Engine. He is also, quite simply, a very pleasant bloke to know, someone you like the idea of doing business with. I think you’ll get a sense of that in this interview with Arik Hanson, where Jason and Arik talk about who is using the social media release and how.

Arik also gets Jason to share a few interesting items about his life as Jason, as distinct from his life as Pitch Engine CEO.

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Des Walsh is an executive coach. He helps business owners and entrepreneurs worldwide deal effectively with the feeling of being left behind or overwhelmed, or both, about social media – especially LinkedIn - and how to engage safely and effectively with social media to help grow their business. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).