• The word is in, social media implementation in the enterprise – for profit, not for profit, government – is crucially about getting the culture shift going and keeping it going. Amber Naslund's hard-hitting post should be required reading for any company getting with the social media process.
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Des Walsh is an executive coach. He helps business owners and entrepreneurs worldwide deal effectively with the feeling of being left behind or overwhelmed, or both, about social media – especially LinkedIn - and how to engage safely and effectively with social media to help grow their business. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).