• The word is in, social media implementation in the enterprise – for profit, not for profit, government – is crucially about getting the culture shift going and keeping it going. Amber Naslund's hard-hitting post should be required reading for any company getting with the social media process.
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Des Walsh is a business coach and independent, confidential sounding board for business owners and entrepreneurs. A long term advocate of smart, risk-mitigating business use of technology and a certified social media strategist, he is well placed to support businesses in adapting to the rapid changes in the technological, business and social environments. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).