WSJ Social Media Policy: Still Not Getting It Mashable’s Stan Schroeder takes issue with WSJ’s new rules for employee participation in social networks. Instead of asking what can social media do for my organization? WSJ, he says are mostly: how can social media harm us and what we can do to prevent it? Old school.
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How Executives Should be Using Social Media – BusinessWeek A collection of articles, billed as a “Special Report” and with the tag “How smart companies are using Twitter and Facebook – and what’s next on the horizon” (tags: socialmedia Twitter Facebook BusinessWeek)
If you are using blogging as part of your business, you will be as interested in knowing how to measure the success or otherwise of your blogging as you will of, say, your paid advertisements or other marketing activities. The question is, how? There is no shortage of tools and services to measure such things
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The third in this series of LinkedIn Tips is to Give Useful Recommendations. The Recommendations feature is one of the distinctive elements of LinkedIn, whereby members can provide comments on one another’s capabilities, experience of working together and so on. It is a free-form system with just one field where your “recommender” can write a
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Why Ideals are the New Business Models – Umair Haque – HarvardBusiness.org Umair Haque explains why, in current climate especially, refurbishing old business models is a recipe for failure: “monetizing” +”business models”= zombieeconomy. Forget business models, focus on ideals, he says. (tags: business+models ideals Harvardbusiness)
