When I hear blogging experts say that anyone who is serious about blogging for business should be blogging at least once a day, I don’t know whether to be indignant or cringe. Indignant because I think it’s one of those rules or declarations that beg a lot of questions and should not be allowed to stand as if their basis is self-evident. Cringing because I don’t do it and as far as I know never have, but only cringing for a second or so, because I am nevertheless comfortable with being seen, and seeing myself, as being a professional blogger.

But there is a big difference between not blogging every day and not blogging for weeks.  And in the past few weeks I have allowed a whole lot of other commitments to take precedence over blogging.

On my Thinking Home Business blog I posted an imaginary conversation with readers about all this.

G’day all!

What do you mean, g’day all? Where’ve you been? Haven’t seen you round here for a couple of weeks, at least.

Erm, I’ve been doing some social networking.

Social networking?

Yes, on Twitter.


The apology and resolve to do better, embedded in that post, apply here too.

Back in blogging action!

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Des Walsh is an executive coach. He helps business owners and entrepreneurs worldwide deal effectively with the feeling of being left behind or overwhelmed, or both, about social media – especially LinkedIn - and how to engage safely and effectively with social media to help grow their business. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).