Comments on: Does it Make Sense to Talk About “Baby Boomers” in China?

By: Beer ratings

Beer ratings — Fri, 24 Apr 2009 22:39:46 +0000

The internet in China is dominated by the government and younger generations. And it is restricted to major cities where they have the capabilities for having the internet. I would say you need to find what the elders value and give it a modern spin. Just a thought. regards!

By: Jeff McNeill - Consultant and Educator » Blog Archive » links for 2009-04-15

Wed, 15 Apr 2009 07:21:53 +0000

[...] Dark Roasted Blend: Komodo Dragons… They Eat Meat. (tags: indonesia komodo rinca dragons) Does it Make Sense to Talk About “Baby Boomers” in China? — Des Walsh dot Com (tags: socialmedia marketing baby boomer genx [...]

By: Des Walsh

Des Walsh — Mon, 13 Apr 2009 11:40:46 +0000

Thanks Roy
One of the questions I find tantalizing in this whole discussion is this: given the points you make about young people and local knowledge etc, what if a company, within China or from elsewhere, wants to engage with the people who are the age equivalents of the Baby Boomers, say in terms of marketing travel, how do they figure out how to connect? By my reckoning, which of course may be out, I get a figure of some 33.9 million in that group, surely not insignificant even though much lower than the numbers of youth online.

By: Roy Graff

Roy Graff — Mon, 13 Apr 2009 10:58:24 +0000

The content generated in China is overwhelmingly by younger people and most of it is related to games/socialising. I echo the sentiments that applying Western demographic definitions is dangerous and unproductive. There way to reach online audience in China goes through local marketing agencies that know their way around the BBS, Chat rooms, Chinese search engines and portals as well as the new breed of video sharing and social networking sites. Saying that, most monetizing right now is virtual money.

By: Des Walsh

Des Walsh — Mon, 13 Apr 2009 05:15:26 +0000

Carlos I've been having a conversation offline about these questions and expect to have a very interesting and informative session on the topic, soon on China Conversation, the program I co-host on BlogTalk Radio - Mondays 5.30pm California time.

By: Carlos Hernandez

Carlos Hernandez — Mon, 13 Apr 2009 04:45:21 +0000

Excellent reminder that it is not wise to impose our value judgements on another culture.

This is a reminder too, that I need to learn how the Chinese market to themselves. How do they identify and target market segments?

By: Des Walsh

Des Walsh — Sun, 12 Apr 2009 23:12:30 +0000

Thanks for the clarification, Steve.

By: Steven Noble

Steven Noble — Sun, 12 Apr 2009 04:47:31 +0000

Hi Des, we removed all western generation names, including “baby boomers”. The analysis and conclusions are unchanged, but we’ve removed the western generation names from each age bracket.