When I hear blogging experts say that anyone who is serious about blogging for business should be blogging at least once a day, I don’t know whether to be indignant or cringe. Indignant because I think it’s one of those rules or declarations that beg a lot of questions and should not be allowed to
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As I mentioned in a previous post, I am working with some US colleagues on a proposal for a panel session on Boomers, for the October 2009 BlogWorld & New Media Expo. I’m also working with colleagues in China on projects to do with marketing to people there. I’m conscious all the time of the
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Had a great conversation today on Toby Bloomberg’s BlogTalkRadio Diva Marketing Talks program, about Boomers and Social Media. Toby’s program notes summarize who was there and what we were on about: Think that social media is all about Mils, Gen X or Gen Y? Think again. The Boomer Generation may be late to this party
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This second post in the series of tips on making the best possible use of LinkedIn recommends that you adopt from the outset a strategic approach to linking to other people, both in terms of those you invite to connect and those who invite you. That means that, before you invite anyone to connect with
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When I’m speaking to business people about social media I find it helpful to have illustrative stories from my direct, personal experience. That’s why, in conversations over the past couple of weeks, leading up to this coming Wednesday April 8th’s PR 2.0 Optimization seminar in Guangzhou, China and on the Web, I’ve been enjoying having
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