2009 March

Jenny Williams, ideagarden: Interview

March 18, 2009 By Des Walsh

One of the several speakers I was pleased to be able to interview at the recent Enterprise 2.0 Executive Forum was Jenny Williams, founder and Managing Partner of ideagarden.

With a most impressive record of achievement in marketing, especially from the digital and direct marketing perspectives, Jenny and her colleagues at ideagarden specialise in helping companies going through major transformation. They do this through education, facilitation and what they term collaborative strategic planning.

Jenny lists some key themes emerging from the day’s presentations around Enterprise 2.0:

openness
transparency
speed
using existing environments rather than building something new

Filed Under: Enterprise 2.0, Social Media, Web 2.0 Tagged With: Direct marketing, E2EF, Enterprise 2.0, ideagarden, Jenny Williams, Sydney, Web 2.0

Jeff Gilling, McCrindle Research: Interview

March 17, 2009 By Des Walsh

This interview with Jeff Gilling of McCrindle Research is another in the series of videos of brief interviews I conducted a couple of weeks ago at Enterprise 2.0 Executive Forum in Sydney.

Jeff is Director, Strategy and Research at McCrindle and explains that his company specializes in the analysis of social trends and how companies can use Web 2.0 technologies to engage with the younger generations who are more across the technologies.

One comment by Jeff, which I found fairly self-explanatory but at also quite tantalizing, was that the psychographics of different generations affect how they learn and the kind of decisions they make.

McCrindle,Jeff Gilling,Enterprise 2.0,E2EF,Sydney,Australia,Gen Y,social media

Filed Under: China, Enterprise 2.0, Social Media, Web 2.0 Tagged With: Enterprise 2.0, McCrindle, Social Media, Sydney, Web 2.0

Mick Liubinskas, Pollenizer: Interview

March 16, 2009 By Des Walsh

At Enterprise 2.0 Executive Forum the other week, one of the people I wanted to interview on video was Mick Liubinskas of Pollenizer. We started, but a camera glitch put a stop to that. Instead I was able to interview Mick later via Skype audio, as below.

Online or offline, Mick Liubinskas is one of those people you are always glad to see. He is both visionary and very practical.

And he is part of the team at Pollenizer.

I find Pollenizer a very interesting company. Very basically, it combines the capabilities of a management team with an offshore (India) development team. But there is more to them than that. These are very savvy folks.

You’ll get a better idea of what they do and how they do it by having a browse around their website.

For those who want the bullet points, their “service summary” is as follows:

CxO level SWAT team;
Strategy, technology and marketing;
Planning with a strong execution focus;
Web and mobile;
Consumer and enterprise;
Part-time, full-time or project-based;
Fee, equity, performance-based or combination;
Idea, prototype, growing, seed, VC, existing business.

Here’s the interview with Mick, where we talk about a few items, including:

what Pollenizer is and does
how even in the current, economically challenging times, some companies will grow and thrive
some shared reflections on what we heard at E2EF.

If you think Mick and his team at Pollenizer just might be able to help you, call him. He really is as approachable – and as on the ball – as he sounds.

Photo of Mick Liubinskas by Des Walsh: some rights reserved

Filed Under: Business, Enterprise 2.0, Podcasting, Web 2.0 Tagged With: E2EF, Enterprise 2.0, Mick Liubinskas, Pollenizer, Web 2.0

Peter Williams, Deloitte Digital: Interview

March 11, 2009 By Des Walsh

One of the busiest people at the Enterprise 2.0 Executive Forum in Sydney on Feb 24 was Peter Williams. It was a challenge to get to interview him so I was pleased to have a few minutes with him, with camera running, towards the end of the day’s proceedings.

Pete is CEO of Deloitte Digital, which is a new business that delivers professional services online. I’m sure that keeps him busy enough. But recently he has taken on another role, helping the people of Flowerdale, Victoria, Australia, in the aftermath of the recent, terrible bushfires.

In both roles, Web 2.0 technology and culture are center stage.

In this brief interview, Pete shares some thoughts from the Deloitte Digital perspective and tells the inspiring story of how Web 2.0 is being harnessed to empower a devastated community.