Jenny Williams, ideagarden: Interview

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One of the several speakers I was pleased to be able to interview at the recent Enterprise 2.0 Executive Forum was Jenny Williams, founder and Managing Partner of ideagarden.

With a most impressive record of achievement in marketing, especially from the digital and direct marketing perspectives, Jenny and her colleagues at ideagarden specialise in helping companies going through major transformation. They do this through education, facilitation and what they term collaborative strategic planning.

Jenny lists some key themes emerging from the day’s presentations around Enterprise 2.0:

  • openness
  • transparency
  • speed
  • using existing environments rather than building something new

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