One of the several speakers I was pleased to be able to interview at the recent Enterprise 2.0 Executive Forum was Jenny Williams, founder and Managing Partner of ideagarden.

With a most impressive record of achievement in marketing, especially from the digital and direct marketing perspectives, Jenny and her colleagues at ideagarden specialise in helping companies going through major transformation. They do this through education, facilitation and what they term collaborative strategic planning.

Jenny lists some key themes emerging from the day’s presentations around Enterprise 2.0:

  • openness
  • transparency
  • speed
  • using existing environments rather than building something new

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Des Walsh is a business coach and independent, confidential sounding board for business owners and entrepreneurs. A long term advocate of smart, risk-mitigating business use of technology and a certified social media strategist, he is well placed to support businesses in adapting to the rapid changes in the technological, business and social environments. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).

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