One of the busiest people at the Enterprise 2.0 Executive Forum in Sydney on Feb 24 was Peter Williams. It was a challenge to get to interview him so I was pleased to have a few minutes with him, with camera running, towards the end of the day’s proceedings.

Pete is CEO of Deloitte Digital, which is a new business that delivers professional services online. I’m sure that keeps him busy enough. But recently he has taken on another role, helping the people of Flowerdale, Victoria, Australia, in the aftermath of the recent, terrible bushfires.

In both roles, Web 2.0  technology and culture are center stage.

In this brief interview, Pete shares some thoughts from the Deloitte Digital perspective and tells the inspiring story of how Web 2.0 is being harnessed to empower a devastated community.

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Des Walsh is an executive coach. He helps business owners and entrepreneurs worldwide deal effectively with the feeling of being left behind or overwhelmed, or both, about social media – especially LinkedIn - and how to engage safely and effectively with social media to help grow their business. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).