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Brad Howarth, LagrangePoint: Interview

March 9, 2009 By

Brad Howarth’s LagrangePoint blog is always a good read. The other week in Sydney, at Enterprise 2.0 Executive Forum, I was delighted to be able to get Brad to spend a few minutes talking into the camera about Web 2.0 in the enterprise.

One of Australia’s leading commentators on information technology and marketing, Brad has himself interviewed many of the world’s luminaries in technology, entrepreneurship and marketing, including Larry Ellison (of Oracle Corporation) and Michael Dell.

In his short interview with me – see video below – Brad had some interesting comments to make about the challenge for anyone promoting enterprise-level Web 2.0 initiatives in the current economic climate. His advice? Start by taking simple steps and recognize the cultural challenge.

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  • http://www.bracketboys.com.au Chris Simon

    Thank you. Interesting interview. I think Brad’s comment about if you are small and flexible enough to adopt without necessarily leaning on proven case study is highly relevant. His push-back comment about the larger agencies or potential clients is so true. No matter what the economy, I believe post-digital history has already proved that early take-up trials without following a tried and tested case study means that the smart and lean come through shining with the best new case study anyway….Big or small. Thanks again.