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A one-day event in Sydney on February 24 provides a great opportunity for anyone wanting to get a handle on the current state of play with Web 2.0 in the enterprise, together with some informed prognostications for the year ahead.

It’s timely. The holidays are over, Australia Day has been and gone, the kids are back at school and it’s time to stack the beach towels and get serious about dealing with the R word.

Prime Minister Rudd and Treasurer Swan – still an unlikely duo even, for all the spin we’ve had telling us they are mates – were not being tardy last night, doing their Santa Rings Twice number, throwing great bundles of dosh at banks, businesses and even the employed who don’t have enough of it to get themselves and the kids to Disneyland this year. See PM Kevin Rudd goes for broke with $42bn stimulus package.

If that helps save some jobs I’m not complaining, but I’m wondering what longer term solutions there are for people and businesses.

As in, something to do with technology.

For starters, futurist, Web 2.0 maven and general tech enthusiast Ross Dawson and his Future Exploration Network are offering, in their Enterprise 2.0 Executive Forum, a package which looks to me as if it is geared to working not just for immediate stimulus but for long term productivity and profitability.

The tag line is “Implementing web technologies to transform organisations”.

Outcomes? The event website’s promise is:

Participants will leave the Forum with the latest global insights into creating value with Enterprise 2.0, as well as the Implementing Enterprise 2.0 Report: a clear roadmap for successful implementation and building competitive advantage.

Going by previous Future Exploration Network (FEN) events I’ve attended, including the Enterprise 2.0 Executive Forum this time last year, also at Luna Park in Sydney, there should be a good blend of:

  • knowledgeable presenters doing their thing
  • lively discussion and idea-sharing via the participant roundtable sessions (eat fast or you won’t get a word in)
  • live blogging
  • lots of tweeting

I’ll be there, blogging it – and tweeting it.

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Des Walsh is a business coach and independent, confidential sounding board for business owners and entrepreneurs. A long term advocate of smart, risk-mitigating business use of technology and a certified social media strategist, he is well placed to support businesses in adapting to the rapid changes in the technological, business and social environments. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).

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