• Why blogs matter « Shannon Paul’s Very Official Blog
    By no means just another of those quickbuck filler pieces on blogging. This is an articulate and I would say highly persuasive post on where blogging fits (front and center actually) in any current marketing strategy. No amount of other social networking will fill the gap.
    (tags: blogging conversation blogs journalism journalists)
  • Logic+Emotion: Help Wanted: Social Media Director For Global Athletic Brand
    David Armano is a much admired and respected frontline practitioner of social media theory – actually I think he wrote the book. In this post he outlines his/his company’s requirements for a social media director: required reading for anyone working in this field, especially those looking for what reads like a super cool assignment.
    (tags: socialmedia athletics David+Armarno job+description Logic+Emotion)
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