By no means just another of those quickbuck filler pieces on blogging. This is an articulate and I would say highly persuasive post on where blogging fits (front and center actually) in any current marketing strategy. No amount of other social networking will fill the gap.
David Armano is a much admired and respected frontline practitioner of social media theory – actually I think he wrote the book. In this post he outlines his/his company’s requirements for a social media director: required reading for anyone working in this field, especially those looking for what reads like a super cool assignment.
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Des Walsh is a business coach and independent, confidential sounding board for business owners and entrepreneurs. A long term advocate of smart, risk-mitigating business use of technology and a certified social media strategist, he is well placed to support businesses in adapting to the rapid changes in the technological, business and social environments. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).
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