By no means just another of those quickbuck filler pieces on blogging. This is an articulate and I would say highly persuasive post on where blogging fits (front and center actually) in any current marketing strategy. No amount of other social networking will fill the gap.
David Armano is a much admired and respected frontline practitioner of social media theory – actually I think he wrote the book. In this post he outlines his/his company’s requirements for a social media director: required reading for anyone working in this field, especially those looking for what reads like a super cool assignment.
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Des Walsh is an executive coach. He helps business owners and entrepreneurs worldwide deal effectively with the feeling of being left behind or overwhelmed, or both, about social media – especially LinkedIn - and how to engage safely and effectively with social media to help grow their business. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).
Latest posts by Des Walsh (see all)
- Social Media Strategy Checklist for Leaders [Podcast] - September 8, 2016
- Smart Leaders See No Fundamental Conflict Between Innovation and Continuity - September 7, 2016
- A Long and Winding Road: My Blogging Story – Part One - September 3, 2016