Yesterday I led a session at the Social Media Telesummit, on the topic: Why Building Traffic Isn’t Enough: How to Become an A List Blogger in Your Niche I focused on how blogging can be and is used for business, rather than blogging as a business. This is how I described the session in the

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Why blogs matter « Shannon Paul’s Very Official Blog By no means just another of those quickbuck filler pieces on blogging. This is an articulate and I would say highly persuasive post on where blogging fits (front and center actually) in any current marketing strategy. No amount of other social networking will fill the gap.

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I’m by nature a pretty trusting sort of person. But one of the effects of my having gone to China for a couple of weeks late in 2007 is that I can no longer look unquestioningly at a table of statistics about anything to do with the Internet. Because so often the figures I read

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Fake Viral Videos: Is This Good Marketing? – ReadWriteWeb Post raises questions about the practice of advertising via videos which purport to be about real people in real situations but turn out to have been staged: comments seem for the most part to be of the school “if it works, it must be ok” (tags:

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I’m excited about the Social Media Telesummit launched yesterday, partly because I’m one of the presenters but more importantly because I believe that this is a very timely event for many people. It’s timely especially for people who are looking at the effects of the global economic crisis and wondering what they can do that’s

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