My WordFrame colleague David Terrar has shared his slide deck for a presentation at the recent corporate social media SOMESSO conference in Zurich, Switzerland.

In his post on the subject David is somewhat apologetic about the number of bullet points.

But they are good bullet points. There is probably a book that could be written just on the list of Recommendations in slide 21.

The emphasis is on building sustainable communities – a bigger ask than just starting something without regard for how long it will last or how successfully it will meet corporate social media objectives.

I was also impressed with the succinct advice in slide 22, taken from another conference:

  • think big
  • start small
  • move fast

Although I suspect that the third point, “move fast”, would in some circumstances need some qualification.

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Des Walsh is an executive coach. He helps business owners and entrepreneurs worldwide deal effectively with the feeling of being left behind or overwhelmed, or both, about social media – especially LinkedIn - and how to engage safely and effectively with social media to help grow their business. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).