Web Wednesday GuangzhouI’m speaking tomorrow night at the Web Wednesday mixer in Guangzhou, China. As I’ll be several thousand miles/kilometres from Guangzhou, my presence will be virtual.

No drinks for me.

The Web Wednesday events, informal monthly gatherings of interested digerati, were started in Hong Kong by Internet entrepreneur and Sinologist Napoleon Biggs,  who has been 20 years in China and Hong Kong.

There is also a Web Wednesday group in Singapore.

Web Wednesday Guangzhou is organized by my friend and colleague Professor Lonnie B. Hodge, CEO of CFM Ltd, another long term Asia hand and a very persuasive man: which goes some way to explaining how I could agree to do a presentation in a country and city so far away, without working out at the time just how this was to be achieved!

The topic for tomorrow night in Guangzhou is Advertising Alchemy.

The other speaker is Peter Burton, who is based in Hong Kong and has been in China for 12 years. He knows a lot about advertising.

Peter is currently Operations Director at digital marketing and adserving company Oriented Media and is a veteran of the internet. He is a co-founder of Activ8 (now Oriented Media). Before that he was a member of the start-up team for SpaceAsia Media, Asia’s first adserving network.

So just what’s my role expected to be in this forum on how to create gold via advertising? Well, I understand I’m going to be allowed to talk about how blogging and social media generally fit into or relate to the advertising mix.

Which is fine.

As the friends I still have will attest, I can talk about blogging and social media under ten feet of wet cement.

Fortunately the communication medium will be the more speaker-friendly Skype video. I’ve put some slides together but have no idea yet whether they can be shown as I speak. What I’m more interested in is engaging with issues that are important or simply of interest for the people attending the event.

There are thirty people confirmed already and I’m hoping to get some challenging questions, whether in the comments here, or on the event Facebook page or from the floor on the night.

Should be fun.

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Des Walsh is an executive coach. He helps business owners and entrepreneurs worldwide deal effectively with the feeling of being left behind or overwhelmed, or both, about social media – especially LinkedIn - and how to engage safely and effectively with social media to help grow their business. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).