Ewan SpenceYou couldn’t miss Ewan Spence at BlogWorld Expo in Las Vegas last week. He was the one wearing the kilt.

And the smile. Cool guy. Pioneering podcaster having launched The Podcast Network with Cameron Reilly before most of us knew what a podcast was.

Unfortunately, because I had a few commitments as one of the track leader team, Ewan and I kept missing one another and did not get around to having the conversation we had hoped to have. Next time.

Ewan has posted his self-described “professional” report on BlogWorld Expo at the BBC News site. Well worth the read, especially on how bloggers are generating income for themselves, especially via affiliate marketing.

His general verdict on blogging as an industry? Positive and optimistic.

Blogging is still a nascent industry but on the strength of the BlogWorld Expo, the pioneers have put down not only a strong groundwork for those that are following them, but have also put in place a rich ecosystem that rewards openness and sharing.

He’s also done a personal report on BlogWorld, which captures nicely the buzz of the event and shares some of the party experience, including the “hear yourself speak” variety and also the “been there, done that in my undergrad days when it seemed fun” version: whatever takes your fancy, but the parties look to me like they are now entrenched as part of the BlogWorld experience.

And there’s another photo of Ewan with the blog post, but not showing the kilt.

You’ll have to go to BlogWorld Expo 2009 to see that.

Credit for photo above: Blogworld Expo 2008 Blogworld Expo Party – Ewan Spence: (CC) Brian Solis www.briansolis.com and bub.blicio.us

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Des Walsh is an executive coach. He helps business owners and entrepreneurs worldwide deal effectively with the feeling of being left behind or overwhelmed, or both, about social media – especially LinkedIn - and how to engage safely and effectively with social media to help grow their business. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).