Comments on: BlogWorld and New Media Expo in Full Swing http://deswalsh.com/2008/09/22/blogworld-and-new-media-expo-in-full-swing/ Get the Edge: Strategic Social Media + Advanced Coaching Sun, 06 May 2012 10:38:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Carlos Hernandez http://deswalsh.com/2008/09/22/blogworld-and-new-media-expo-in-full-swing/comment-page-1/#comment-2297 Carlos Hernandez Mon, 29 Sep 2008 02:19:57 +0000 http://deswalsh.com/?p=222#comment-2297 "KISS" and "USP" are easy to remember tools and it is good reminder to myself. Here's one that was shared with me last year..."Brief, powerful ways to burn your impression on to the other's indelible memory". Lastly, echoing my love of the Broadway theatre production "Chorus Line"..."If you want to a star, must stand out..." Cheers! “KISS” and “USP” are easy to remember tools and it is good reminder to myself.

Here’s one that was shared with me last year…”Brief, powerful ways to burn your impression on to the other’s indelible memory”.

Lastly, echoing my love of the Broadway theatre production “Chorus Line”…”If you want to a star, must stand out…”

Cheers!

]]> By: Des Walsh http://deswalsh.com/2008/09/22/blogworld-and-new-media-expo-in-full-swing/comment-page-1/#comment-2295 Des Walsh Sun, 28 Sep 2008 07:23:01 +0000 http://deswalsh.com/?p=222#comment-2295 To add a pearl from a couple of centuries later, the great Franciscan philosopher William of Ockham gave his and subsequent generations the gift of his razor: "Pluralitas non est ponenda sine necessitate" which translates loosely and not with total fidelity to the original as "entities should not be multiplied without necessity" (the meaning is more subtle than appears from that translation). I suppose the current vernacular version would be "Keep it simple, stupid!". So applying this to a job search/career context I would not be saying "Submit only one application", but I would be encouraging each participant to apply the principle by honing her/his objective and description of what she/he has to offer a prospective employer: what, if you will, is your Unique Selling Proposition (USP) - not multiplying unnecessarily - or, if you prefer the terminology, your Personal Brand (which your quote from our friend Mr Kawasaki has already introduced to the discussion). More on Ockham's (or Occam's) Razor at http://physics.ucr.edu/~wudka/Physics7/Notes_www/node10.html and other googlable sites. To add a pearl from a couple of centuries later, the great Franciscan philosopher William of Ockham gave his and subsequent generations the gift of his razor: “Pluralitas non est ponenda sine necessitate” which translates loosely and not with total fidelity to the original as “entities should not be multiplied without necessity” (the meaning is more subtle than appears from that translation). I suppose the current vernacular version would be “Keep it simple, stupid!”.

So applying this to a job search/career context I would not be saying “Submit only one application”, but I would be encouraging each participant to apply the principle by honing her/his objective and description of what she/he has to offer a prospective employer: what, if you will, is your Unique Selling Proposition (USP) – not multiplying unnecessarily – or, if you prefer the terminology, your Personal Brand (which your quote from our friend Mr Kawasaki has already introduced to the discussion).

More on Ockham’s (or Occam’s) Razor at http://physics.ucr.edu/~wudka/Physics7/Notes_www/node10.html and other googlable sites.

]]> By: Carlos Hernandez http://deswalsh.com/2008/09/22/blogworld-and-new-media-expo-in-full-swing/comment-page-1/#comment-2294 Carlos Hernandez Sun, 28 Sep 2008 05:40:44 +0000 http://deswalsh.com/?p=222#comment-2294 Here is a thread of pearls for you... St. Francis was also attributed the phrase "Preach the Gospel, Use Words if Necessary" which Guy Kawasaki flipped to "Preach Your Brand At All Times, Use Marketing If Necessary". Guy and I did a Twitter exhange on this on May 24, 2008 as I was preparing for a presentation which I now title "Self-Branding : Use Words If Necessary". I will be rending the presentation this Monday to a job/career search group at San Francisco's Grace Cathedral. Here is a thread of pearls for you…

St. Francis was also attributed the phrase “Preach the Gospel, Use Words if Necessary” which Guy Kawasaki flipped to “Preach Your Brand At All Times, Use Marketing If Necessary”.

Guy and I did a Twitter exhange on this on May 24, 2008 as I was preparing for a presentation which I now title “Self-Branding : Use Words If Necessary”.

I will be rending the presentation this Monday to a job/career search group at San Francisco’s Grace Cathedral.

]]> By: Des Walsh http://deswalsh.com/2008/09/22/blogworld-and-new-media-expo-in-full-swing/comment-page-1/#comment-2293 Des Walsh Sun, 28 Sep 2008 05:16:54 +0000 http://deswalsh.com/?p=222#comment-2293 Well yes, Carlos Glad you noticed. He was a little bit ahead of Dr Stephen Covey, wasn't he? About 800 years :) Well yes, Carlos
Glad you noticed. He was a little bit ahead of Dr Stephen Covey, wasn’t he? About 800 years :)

]]> By: Carlos Hernandez http://deswalsh.com/2008/09/22/blogworld-and-new-media-expo-in-full-swing/comment-page-1/#comment-2292 Carlos Hernandez Sun, 28 Sep 2008 05:11:02 +0000 http://deswalsh.com/?p=222#comment-2292 Des, Ah! The hallowed words of St. Francis de Assisi who is the patron saint and namesake of my beautiful home, San Francisco. Well said. Bravo! Des,

Ah!

The hallowed words of St. Francis de Assisi who is the patron saint and namesake of my beautiful home, San Francisco.

Well said.

Bravo!

]]> By: Des Walsh http://deswalsh.com/2008/09/22/blogworld-and-new-media-expo-in-full-swing/comment-page-1/#comment-2286 Des Walsh Fri, 26 Sep 2008 01:11:18 +0000 http://deswalsh.com/?p=222#comment-2286 Carlos So good to catch up with you. Yes, it is so easy, but usually less than optimally productive, to overwhelm a potential client with what we can do for them rather than first finding out what they want. As I heard the Real Dr Stephen Covey state and explain many moons ago, we need to seek first to understand, then to be understood. Thanks for your kind words: the rewards, in terms of connecting and re-connecting with people and ideas, are well worth the effort. Carlos
So good to catch up with you. Yes, it is so easy, but usually less than optimally productive, to overwhelm a potential client with what we can do for them rather than first finding out what they want. As I heard the Real Dr Stephen Covey state and explain many moons ago, we need to seek first to understand, then to be understood. Thanks for your kind words: the rewards, in terms of connecting and re-connecting with people and ideas, are well worth the effort.

]]> By: Des Walsh http://deswalsh.com/2008/09/22/blogworld-and-new-media-expo-in-full-swing/comment-page-1/#comment-2285 Des Walsh Fri, 26 Sep 2008 01:05:37 +0000 http://deswalsh.com/?p=222#comment-2285 Denise I so enjoyed the session with you, John, Rich and the other participants. There were so many good ideas and I took note especially of your response on integrating various Web 2.0 tools and features in our blogs - watch for a bit of a makeover here! Denise
I so enjoyed the session with you, John, Rich and the other participants. There were so many good ideas and I took note especially of your response on integrating various Web 2.0 tools and features in our blogs – watch for a bit of a makeover here!

]]> By: Carlos Hernandez http://deswalsh.com/2008/09/22/blogworld-and-new-media-expo-in-full-swing/comment-page-1/#comment-2284 Carlos Hernandez Fri, 26 Sep 2008 00:49:08 +0000 http://deswalsh.com/?p=222#comment-2284 Mr. Covey I presume! Haha! I am sure glad you have a great sense of humor! Enjoyed hearing your business perspectives, especially reminding us of the need to unearth the client's needs before we over-whelm them with our solutions. I value the time, effort and money you expend to be part of the BlogWorld community. Carlos Mr. Covey I presume!

Haha!

I am sure glad you have a great sense of humor!

Enjoyed hearing your business perspectives, especially reminding us of the need to unearth the client’s needs before we over-whelm them with our solutions.

I value the time, effort and money you expend to be part of the BlogWorld community.

Carlos

]]> By: Denise aka The Blog Squad http://deswalsh.com/2008/09/22/blogworld-and-new-media-expo-in-full-swing/comment-page-1/#comment-2279 Denise aka The Blog Squad Mon, 22 Sep 2008 16:53:52 +0000 http://deswalsh.com/?p=222#comment-2279 Des, it was a pleasure seeing you and Suzy again, as well as sharing the stage with you. I thought the Twitter stream worked quite well and certainly provides those who couldn't be there a way to get a sense of the dynamic of the session. Look forward to meeting up with you again next year at BlogWorld! Blog on! Des, it was a pleasure seeing you and Suzy again, as well as sharing the stage with you. I thought the Twitter stream worked quite well and certainly provides those who couldn’t be there a way to get a sense of the dynamic of the session.

Look forward to meeting up with you again next year at BlogWorld!

Blog on!

]]>