Comments on: Press Release Survives Social Media Release Webinar

By: Pitch Engine Social Media Release Works for Small Business Too

Pitch Engine Social Media Release Works for Small Business Too — Thu, 11 Jun 2009 06:19:34 +0000

[...] adaptation of an explanation by social media template author Todd Defren is that the term “social media release” (SMR) is used to describe a media release which [...]

By: Pitch Engine Puts Social Media Release in Easy Reach — Des Walsh dot Com

Pitch Engine Puts Social Media Release in Easy Reach — Des Walsh dot Com — Sat, 02 May 2009 09:30:53 +0000

[...] media era, I was delighted to discover some time ago the concept of the social media release. I wrote, back in March, about the social media release and how the concept had [...]

By: Better Communication Results » Gavin Heaton is a social media charlatan (and I thoroughly approve)

Wed, 09 Jul 2008 04:12:31 +0000

[...] quality links to Todd Defren, Lee Hopkins, a case study by Geoff Livingston and even a webinar by Des Walsh. I could also comb back through my own del.icio.us bookmarks (or those of others), or I could reach [...]

By: Webarts to Support WordFrame Push for China, SouthEast Asia, Australasia

Webarts to Support WordFrame Push for China, SouthEast Asia, Australasia — Thu, 27 Mar 2008 01:00:52 +0000

[...] post is along the lines of a social media release, drawing on the template released a couple of years ago by Todd Defren, although it doesn’t have [...]

By: Des Walsh

Des Walsh — Fri, 07 Mar 2008 02:30:23 +0000

Mario
From what I heard, I think the people on the panel would agree. Note the distinction that was made between search engine optimization and social media optimization. For some companies, getting on the first page of a Google search will be important and for others who may have a different customer focus, the first page of a Google Blog Search might be a higher priority. Or both could be relevant. What I got was that while the traditional press release is not dead the smarter companies will be maximizing what can be achieved through social media – probably “as well” rather than “instead of”.

By: Mario Bonilla

Mario Bonilla — Thu, 06 Mar 2008 15:56:54 +0000

Des, thanks for the post. I agree with you that the audiences online are so diverse that 1 ‘voice’ will not be enough to communicate the message. Here at PRWeb we encourage our users to use articles, podcasts, videos, etc. to reach THEIR audience. Many people I speak to everyday do not believe that the media is their #1 audience. They want to get in front of paying customers and be found on the 1st page of a Google search. Does the SMR meet those needs?

By: The Evolving Social Media Release

The Evolving Social Media Release — Thu, 06 Mar 2008 15:19:19 +0000

[...] anyone is interested in a recap. of the webinar, Des Walsh’s blog does a very good job outlining the main points [...]