What do the the television remote and the social media site Yovia have in common?

For me, it’s the ability to shut out the unwelcome noise of advertisements.

tv remote

Photo by plasti20

The tv remote with its mute button has to be one of the best inventions of all time, giving us the ability to watch programs without having our ears and peace of mind battered by noisy ads. It’s not the advertisements as such that I mind – I don’t have a problem with companies promoting their products. What I mind is the SHOUTING! Because the sound of the advertisements on television is often significantly louder than the sound of the news or other program I’m watching.

I just have to remember to un-mute when the advertisement is over and the program resumes.

Given my love of the TV remote for its ability to spare my eardrums and general peace of mind, when one of the people at the Yovia stand at BlogWorld Expo last year told me that customers are tired of being “yelled at” by advertisers, I knew exactly what she was talking about.

So what does Yovia offer advertisers instead of “yelling”?

Going by the website, what I was told at BlogWorld Expo, and the message on the very nice T-shirts being handed out (yes, I scored one but my price is higher than one T-shirt 🙂 ), the Yovia solution is to “Spread the Word”. Which seems to mean word of mouth marketing online.

Get truly engaged with your audience and watch as your business grows – naturally.

Yovia provides a powerful global network of individuals and content, and helps you get your message out

Start spreading the word about your business, product or event….

So essentially, as I understand it, whereas the TV remote can provide a defensive tool for an audience sick of noisy advertising, Yovia enables the product or service provider to take the initiative and spare the audience the need to be defensive in the first place.

In other words, Yovia eschews traditional advertising and offers companies an alternative, social networking way of connecting with the market.

What Yovia offers, in lieu of traditional “yelling” is:

A community and infrastructure that intersects with millions of conversations each day, and gets involved in those discussions – for you.

yovia logo

Part of the strategy is Yovia’s commitment to building a network of spam-free websites, including blogs. A prominent link button on the web site invites visitors to “Join our Free Network”. When you click on that you are informed that:

The Yovia Network is a group of websites committed to keeping free of SPAM. Each website is linked to the others, but not in a fake or contrived way.

The message is accompanied by an impressive array of logos and text links for a battery of leading companies/sites in the social media space.

Those who join the network are promised promotion of their site on the Buzz Yovia site.

Joining the network is a very simple process. You provide an email address and the address (URL) of your blog or other website and you are in.

Yovia signup

I don’t know what screening system is in place to keep the spammers out, but having met and spoken with Yovia CEO Jalali Hartman, I have total confidence that there is a system and that it will be applied rigorously to keep the network genuinely spam-free.

I’m in. Are you?

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Des Walsh is an executive coach. He helps business owners and entrepreneurs worldwide deal effectively with the feeling of being left behind or overwhelmed, or both, about social media – especially LinkedIn - and how to engage safely and effectively with social media to help grow their business. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).