On January 31st, 12.30 pm to 1.30 pm EST (US), Dow Jones is hosting a complimentary webinar with the topic Latest Trend in Social Media: How to Listen Effectively and Engage in the Conversation. Featured is Jeremiah Owyang, Senior Analyst at Forrester Research, who will be presenting with Glen Fanning, Dow Jones’ Product Development Manager.

One of the reasons regularly advanced for companies to blog is so that they can listen to and participate in the “conversation of the blogosphere”. But it’s not just blogs any more (if ever it was): the wider conversation, of the social mediasphere, has to be attended to by any company that intends to maintain and improve its position in the market.

And for many companies there are planning and management issues for the deployment of social media across the enterprise, both for internal communication and for public-facing communication.

As Jeremiah points out, it’s about social media measurement. And Dow Jones evidently has some cool text-mining and visualization technologies to help interpret what is happening.

Jeremiah is one person who is up-to-the-minute on these developments and with his access to the latest research, together with his extensive networking, has a highly informed take on where things are heading in the social media space.

An event not to be missed. Well, not by anyone who is on deck at that hour, which unfortunately in my part of the world is 3.30 am. I’m hoping Jeremiah can use his influence to get Dow Jones to do a recording of the webinar and make it available for us Antipodeans, not to mention the folks in China, Japan, Malaysia, Indonesia, New Zealand, Korea…, to take in at a civilized hour.

Details of the topic, date and time, and registration form, are at this site.

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Des Walsh is an executive coach. He helps business owners and entrepreneurs worldwide deal effectively with the feeling of being left behind or overwhelmed, or both, about social media – especially LinkedIn - and how to engage safely and effectively with social media to help grow their business. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).