Comments on: Report: IT Decision-Makers Make More Use of Social Media

By: Des Walsh

Des Walsh — Fri, 25 Jan 2008 13:17:19 +0000

Carter
Thanks for those observations and the link. Yes, it would be interesting to have the net cast wider. I was particularly interested in the findings because of the potential implication for someone wanting to introduce or expand the use of social media in the enterprise. On the face of things, it could make a big difference to their chance of success if the IT people are predominantly favorable. Or, to put it more bluntly, what answer would a social media proponent like the CEO to hear on asking the IT people “what do you think about this social media stuff?”.

By: Des Walsh

Des Walsh — Fri, 25 Jan 2008 13:13:00 +0000

Ricardo
I’m sure there are plenty of companies with greater market share who feel they can afford “less than perfect” customer service. But surely they are setting themselves up to have market share taken by others who have a different attitude? Easier and less expensive to keep customers than to find new ones or win old ones back.

By: Carter Lusher

Carter Lusher — Thu, 24 Jan 2008 15:51:22 +0000

Hi Des, I think the study is interesting and has some useful tidbits. A couple of observations: 1) The population surveyed is predisposed to social media because ITtoolbox uses social media. So it’s not appropriate to overgeneralize the results, but it does give insights into a growing community. 2) It would have been more useful if the study also included other influences, like IT industry analysts and mainstream media, to provide context. Hopefully, ITtoolbox will conduct this survey periodically so we can how this changes over time. Carter Lusher, Strategist, SageCircle BTW, I linked to this post at Reading List for January 24, 2008

By: Reading List for January 24, 2008 – Social Media Index, transparency, too cool for school « SageCircle Blog

Thu, 24 Jan 2008 15:24:37 +0000

[...] Report: IT Decision-Makers Make More Use of Social Media, Des Walsh discusses the ITtoolbox/PJA IT Social Media Index – Wave II report that looks at how [...]

By: Ricardo Bueno

Ricardo Bueno — Wed, 16 Jan 2008 07:25:28 +0000

Des,

You said: “It’s hard or impossible to think of a business where pleasing the customer should not be a priority.”

A personal experience taught me this (and I might be wrong)… Companies with greater market share have little to loose. They can afford the “less than perfect” customer service. It’s unfortunate, but it happens!

By: Des Walsh

Des Walsh — Wed, 16 Jan 2008 06:55:27 +0000

Those are amazing figures, Ricardo. And as you suggest, it is easier for some industries to embrace social media as part of doing business. But it’s hard or impossible to think of a business where pleasing the customer should not be a priority.

Thanks for adding the info about your path here. Always good to know how we are found.

By: Ricardo Bueno

Ricardo Bueno — Wed, 16 Jan 2008 06:15:58 +0000

I think the statistic for US Advertising Dollars spent is somewhere around $27.5 billion for the year 2008 and $32.5 billion for 2009. All this according to eMarketer.com in an October 2007 survey (and “No” I’m not associated with them).

Personally, I think that Social Media is something that should be embraced by all enterprises! Sure my Industry is a little different and it might be a little easier to do but the fact is, think about how easy things become for the consumer! The greater degree of transparency is a must by the demands of today’s new consumer. Wouldn’t you agree?

By the way, I made my way here through Angela Maiers Blog on Educational Services.