Simple Template for Social Media Strategy
There are sayings that refer ironically to the fact that we can have a business dedicated to meeting other people’s needs but fail to use our own skills or resources to meet our own needs.
“The plumber’s house always leaks.” “The cobbler’s children go barefoot.”
For me, it’s strategy.
I love thinking strategically. Working through the SWOT analysis, […]
Is Web 2.0 a Bubble and If It Is Does It Matter?
When the dotcom bubble burst I did not have any suddenly worthless shares.
But I was working on a great consultancy project, to do with using Web technology for music education. Ground-breaking, challenging.
It was part of a million dollar sponsorship and while I was not up for the million, I was being paid well for the […]
A Valuable List of Office 2.0 Tools
I was very interested to pick up yesterday (on Twitter, I think) a link to a great resource, Ismael Ghalimi’s extensive list of Office 2.0 tools.
On my recent international travels, I had more than one opportunity to reflect on some of the advantages and disadvantages of online office tools versus those on the desktop (or […]
Facebook as Ready-Made Social Media Marketing Platform
I have to admit that until sometime early last week I was a Facebook skeptic, at least as far as being willing to recommend incorporating Facebook into a business strategy. But I have great respect for the people behind the Web Community Forum who had organized a Facebook-focused event in Seattle to take place over […]
Mixed Reactions On Blog Council Announcement
As an evangelist for blogging in the corporate sector, I would like to be able to believe that the new, grandly titled Blog Council will be successful and will help advance the role, significance and effectiveness of blogging in the corporate sector.
But I wonder.
Because like Dave Taylor, I am bemused by the idea of a […]
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