Comments on: Facebook as Ready-Made Social Media Marketing Platform

By: Getting Serious About Facebook

Getting Serious About Facebook — Fri, 17 Jul 2009 00:52:19 +0000

[...] I have just checked and found from a post on my Des Walsh dot Com site that, as far back as eighteen months ago, I was at least thinking seriously about Facebook as [...]

By: Matthias

Matthias — Thu, 27 Mar 2008 07:10:35 +0000

I can understand what they mean by “Ready Made” social marketing platform. I don’t think this is where SEO / SMO is at though. Take a look at the examples on http://www.demonzmedia.com/DemonzBlog/?p=9

The whole idea of social media optimisation / social media marketing works around a meme of being non-commercial. I think a large contributing factor to Facebook applications spam creating an uproar in the Facebook community is that it appears too commercial. It has to look / feel / read as user contributed – that’s the whole point of web 2.0 and social media.

One (somewhat) successful media/commercial was Mark Echo’s Air Force 1 hoax (see http://www.wired.com/techbiz/media/news/2006/04/70718). This was a highly coordinated social media effort involving a fake air force 1, a film crew and actors, and yet the effect is a highly convincing video that is highly viral and looks user contributed. The branding should come after the look and feel of the campaign, and this I feel is the ultimate downfall of Facebook and Facebook applications.

By: Des Walsh

Des Walsh — Sat, 08 Dec 2007 21:21:03 +0000

Thanks for that clarification, Jeremiah. Clearly I was getting a bit carried away with my own Aha! moment. Another one is, as you would be well aware, Friendster in the Chinese-speaking market especially, with a big push now on into mainland China, as announced at ad:tech Beijing in October.

By: Jeremiah Owyang

Jeremiah Owyang — Sat, 08 Dec 2007 13:03:57 +0000

Thanks Des for the analysis, I’m trying to be objective in recommending tools. There are many of them, and Facebook is just one.

In the deck, I recommend that people first analyze the “P” or “People” and find out if their demographic and market is even in Facebook. They may find out their audience could be in Bebo, MySpace, or LinkedIn!