I love travel and I also love speaking on blogging and other social media and social networking themes. Next week I get to do both, as a scheduled session moderator at the interactive marketing event ad:tech Beijing.

Together with corporate blogging consultant and author of The Corporate Blogging Book, Debbie Weil and Sina National GM Sales, Jason Ge, I’ll be coordinating a discussion on the theme How to Build a Corporate Social Network Platform.

Our plan is to have the session work, as far as possible, as a discussion rather than as a “presentation”. We’re taking our cue from the “unconferencing” style of conference session where the “speakers” play a role more of discussion leaders than “presenters”.

As Jonathan Follett explains in his post Understanding the Unconference:

The unconference format is based on the premise that in any professional gathering, the people in the audience—not just those selected to speak on stage—have interesting thoughts, insights, and expertise to share.

Yes, we will have some slides, but just to provide an overview, some discussion points and some screenshot examples.

It will be my first visit to China, so it’s all pretty exciting.

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I help business owners and entrepreneurs solve one or both of two key problems: a) The frustration of the CEO’s internal monologue that comes from not having an attentive listener available, who has the experience and ability to provide thoughtful feedback and fresh ideas: b) The feeling of being left behind or overwhelmed, or both, about social media and how to use it safely and effectively to enhance their business Connect with me on LinkedIn, Google+ and Twitter. And to stay in the loop, get my weekly Social Business Bites (select snippets of my "best of the week" online finds).