I love travel and I also love speaking on blogging and other social media and social networking themes. Next week I get to do both, as a scheduled session moderator at the interactive marketing event ad:tech Beijing.

Together with corporate blogging consultant and author of The Corporate Blogging Book, Debbie Weil and Sina National GM Sales, Jason Ge, I’ll be coordinating a discussion on the theme How to Build a Corporate Social Network Platform.

Our plan is to have the session work, as far as possible, as a discussion rather than as a “presentation”. We’re taking our cue from the “unconferencing” style of conference session where the “speakers” play a role more of discussion leaders than “presenters”.

As Jonathan Follett explains in his post Understanding the Unconference:

The unconference format is based on the premise that in any professional gathering, the people in the audience—not just those selected to speak on stage—have interesting thoughts, insights, and expertise to share.

Yes, we will have some slides, but just to provide an overview, some discussion points and some screenshot examples.

It will be my first visit to China, so it’s all pretty exciting.

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Des Walsh is an executive coach. He helps business owners and entrepreneurs worldwide deal effectively with the feeling of being left behind or overwhelmed, or both, about social media – especially LinkedIn - and how to engage safely and effectively with social media to help grow their business. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).