I was convinced by the argument that it makes more sense to have permalinks on WordPress posts, not the mysterious number with a question mark type URL. However, in the ongoing exercise of me as a non-technical person endeavouring to negotiate WordPress (which some of my colleagues like to say is ‘easy’ – yeah, right!), I have struck a challenge with switching the settings.

The permalinks have appeared, but truncated, ie with the date in the url but not the post ’slug’, described by WordPress as ‘A word or two describing an entry, for use in permalinks (replaces the %posttitle% field therein), especially useful if titles tend to be long or they change frequently’.

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Des Walsh is an executive coach. He helps business owners and entrepreneurs worldwide deal effectively with the feeling of being left behind or overwhelmed, or both, about social media – especially LinkedIn - and how to engage safely and effectively with social media to help grow their business. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).