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In finalizing a 6 part program on Social Media Business Strategy, I’m weighing whether to deliver via teleseminar or webinar

Wordle: Online conferencing

Having promised people for ages that I would provide a seminar series on social media strategy for business, I’ve finally put the content together and am ready to launch the program in September.

The question I’m addressing right now is whether it would be more effective to deliver the program primarily via teleseminar or webinar.

There are various options available, some free, some for a price.

When I started to consider this, it seemed fairly self-evident that, for a seminar on social media, using a webinar format would be the way to go. With a webinar you can illustrate your presentation more effectively by showing participants specific applications or sites in action.

I have no shortage of material to present in webinar format. Just wondering whether that is the right vehicle for the purpose.

What started me wondering about this was listening recently to a very successful teleseminar leader talking about the significant number of people who do not listen in live but to a recording later. My recollection is that it was/is by far the majority who do not listen to the presentation live.

My assumption is that, for those people were not in on the live event, it would be easier to download an audio version and listen to it later at a convenient time and place than to make time to watch the recorded webinar version.

I know it is technically possible to cut out the audio from a recorded video, but I don’t really know how effective that would be in terms of communicating the content of the event.

From my experience, both as presenter and participant or audience, a serious challenge arises with the webinar format insofar as different participants have different levels of learning and expertise. So for some the presentation is very fresh and may even be difficult to keep up with, whereas for others it goes too slowly and the participant becomes impatient or bored.

In live presentations, those of us who are experienced presenters are constantly monitoring the room and can tell from people’s reactions (puzzled, anxious, bored, restless) whether we are going too fast or too slow and adjust speed accordingly. In a webinar, it seems to me, you have to try and find a medium kind of pace and press on, hoping you have struck a reasonable balance.

Audio now, video later?

Another possibility I’ve been considering would be in a sense an amalgam of the audio and video formats. This would involve providing a teleseminar (audio alone) format and complementing that with a set of videos to illustrate specific items in the presentation where a visual display would be helpful.

An example of this would be that in the teleseminar I could talk about setting up profiles on LinkedIn and other social networking platforms, focusing on the key branding and communication issues. Then those participants who needed to be stepped through the processes, from the most basic signing up to the more advanced tweaking, could select from a set of videos and watch just the ones they needed, rather than having to work at a middle of the road pace on material either quite unfamiliar to them previously or quite old hat.

So I’m edging towards the teleconference + separate videos approach, although I am still somewhat open to persuasion to go for the webinar format. I could still provide supportive , explanatory videos on specific items, to complement the main webinar video.

As a leadup, I’m providing a free teleconference week after next, Wed Sept 8 5 pm PT and Thurs Sept 9, 2 pm PT (US times). For details and to register, see the box in the sidebar.

In the meantime, if you can shed some light on this question about teleseminar vs webinar, I would be most grateful.

ZoomInfo has probably collected information about you and others who share your name: is what’s there accurate?

ZoomInfo home page screenshotIt was in the course of researching and authoring a book on LinkedIn for recruiting with my colleague Bill Vick that I first learned about the online business information service ZoomInfo. Why it came up at the time was that it was commonplace for the recruiting specialists we were interviewing to mention using ZoomInfo as one of the tools they used to find out about candidates.

Since then, when I have mentioned ZoomInfo during presentations, it usually seems to be only people with experience in recruiting who know about it.

What I found particularly interesting once I looked into ZoomInfo was the fact that, unlike sites such as LinkedIn where you need to join and then provide information about yourself, ZoomInfo does not wait for anyone to upload their own information and, as my experience and that of others attests, stores and displays information about people who do not even know of its existence.

In my non-technical parlance, it just scoops up information about people and displays it. If that is not of sufficient concern for someone in business that they would go and check out what is on ZoomInfo about them, I don’t know what would.

When I first looked, there were several “identities” under my name which were all, in fact, my own, mixed up with links about other people of the same name, such as the Herbalife guy, the playwright and the parish priest.

Claiming identity and editing the profile data

What I was able to do was to claim my own identity, consolidate the different links for under the one item and then edit the information. To do that I had to join ZoomInfo and supply credit card details. I was not charged anything at the time or since – it was from memory a “good faith” checking system. (Note: this is not a recommendation that you happily provide your credit card details: just sharing my experience.)

And today, in the process of bringing myself up to date on ZoomInfo, I realized that even the information I had provided to fill out my profile was out of date. So as I had registered previously I was able to go in and update my information and the picture of myself on the site.

edited profile on ZoomInfo screenshot

Alert about alerts

One challenge I had in signing in to the ZoomInfo site was that I had the warning message: “There is a problem with this website’s security certificate” and a recommendation not to proceed. I chose to proceed and had no problems, but of course I am not recommending that. It does seem that the ZoomInfo site owners might have a problem there, as I had the warning on two separate browsers.

Have you checked out your profile on ZoomInfo? Have you edited it? Or were you put off by the warning message on the site’s security?

Connecting coaching and social media, announcing launch of weekly Twitter #coachchat discussion

Regular Twitter users will be aware that several Twitter hashtag chat streams have sprung up, including notably #blogchat about blogging of course, #journchat for journalists and self-explanatory #SmallBizChat.

Twitter hashtag discussion #coachchat buttonI floated with a few coaches the idea of a #coachchat and have a couple of dynamic people keen to proceed. So I’m launching #coachchat on Monday Aug 2, at 6 pm US Pacific time. Depending on how that goes, we could stay with that time or choose another.

Someone asked what my goal was in doing this.

The simplest way I can explain that is

It’s about hanging out with coaches who “get” social media and are happy to compare notes and share ideas and find people to follow on Twitter who are also coaches and seriously into social media.

Background is, in brief:

* Thomas Leonard said one of the things to do if you want to be a coach is to hang out with coaches
* I’m interested in hanging out with coaches who share my interest in engaging with one another and their various “audiences” with social media
* people on #blogchat share ideas, tips, resources about blogging and on #journchat about journalism
* people on #blogchat and probably on #journchat find like-minded people to follow on twitter
* people who participate in #coachchat can expect to do some questioning, sharing, finding and connecting
* by the way, I believe Thomas Leonard would have been a bigtime Twitter user and could have started something similar

How will you find #coachchat?

Twitter birdOne way is to go to http://search.twitter.com and type in the word, with hashtag, #coachchat

There is no site as such for #coachchat – but see below for some ways to access aggregated info.

If you use TweetDeck or HootSuite and probably if you use Seesmic as your Twitter desktop aggregator, you will set up a #coachchat stream

You can also use tweetchat at http://tweetchat.com – I found it moved too fast and made following the thread too difficult.

Some additional background

* initiator of #blogchat, @mackcollier , explains what #blogchat is about
* we can organize a transcript from each week’s session, at wthashtag
* we can have a list of participants (people use these lists to streamline the biz of finding like-minded, serious tweeps to follow) at Tweepml

All welcome

I don’t intend that the discussion thread be exclusive, not that technically that could be done, as far as I know, on Twitter: as well as coaches, people who are simply interested in the coach perspective will be very welcome.

Image credits: #coachchat button from Cooltext; Twitter icon from Smashing Magazine

The Coach Initiative provides pro bono executive coaching for nonprofit organizations and not-for-profit causes

The Coach Initiative

Are you involved with a nonprofit organization or not-for-profit project? Can you see a way in which your organization or project might be helped by some pro bono professional executive coaching, perhaps for a chief executive or administrator? Then this post could be not just of interest to you, but of real value to your favorite cause!

One of the most interesting and inspiring organizations in the world of executive coaching is The Coach Initiative.

The mission of the Coach Initiative is:

Through coaching, we support nonprofit initiatives worldwide to make a greater positive impact.

The need

As anyone knows who has been involved in running a not-for-profit organization, there is always more to be done than seems to be manageable within existing resources.

Which in turn often means that, even where an organization has the resources to hire one or more paid executives, the financial remuneration is generally less than that executive could expect to receive in a for-profit organization of similar size and scope.

And from studies I have carried out or been part of in the field of volunteer-based, nonprofit organizations, there is typically an expectation by the volunteers and the board of directors that the executive will give more in terms of dedication, time and passionate commitment than might be expected of a similarly paid executive in the for profit sector.

Over time, that expectation, usually not articulated in those terms and usually, in my experience, not communicated directly to the individual in those terms, can produce stress and can impinge negatively on the executive’s productivity.

Sometimes the underlying tension engendered by this sort of expectation can be alleviated by an astute President or Chairperson of the Board, who provides mentoring and reassurance to the executive, but that is not always a satisfactory arrangement, given especially the President/Chairperson’s overriding responsibility to the Board and the organization generally.

I can envisage quite a few situations where some professional executive coaching by a coach who is independent of the organization, might help the individual executive deal more effectively with the particular stresses of working in the nonprofit sector and in the process contribute positively to their job satisfaction and the greater efficiency and effectiveness of the organization.

But where is the typical nonprofit organization or not-for-profit cause going to come up with a budget item to cover the cost of executive coaching? That could be a challenge, putting it mildly (I’m sure there are exceptions with some very well-funded nonprofits, but I’m speaking generally).

That’s where The Coach Inititiative can come in.

The brainchild of a small group of highly successful and visionary people, The Coach Initiative was established in 2006 and has been supported generously by the Harnisch Foundation.

The Coach Initiative offers coaching support “in order to exponentially expand the positive global impact of projects that focus on the betterment of the human condition and on uplifting the human spirit”.

One such project, which The Coach Initiative has supported, addresses a problem which afflicts communities worldwide, from the poorest to the richest nations, the problem of youth homelessness, the world of the street kids. StandUp for Kids was founded twenty years ago to find, stabilize and otherwise help homeless and street kids improve their lives.

If you are a coach or would simply like to support The Coach Initiative in some way, there are various support options available.

If you are part of an organization or not-for-profit project you believe could benefit, the website lists some options: you can apply, let them know about this resource or actually nominate them directly.

And it’s global.

For more information, I recommend you explore the website. Here is the link again: The Coach Initiative.


Podcast on Job Search Techniques with Social Media, for Baby Boomers: Career Success Radio.

However talented and experienced a Baby Boomer might be, however fit and ready for action, the fact is that her or his age provides a challenge when it comes to looking for a job.

So I was pleased to be invited onto the Career Success Radio show to talk about how Boomers can use social media to enhance their prospects in the job search market. The show was broadcast a couple of days ago.

Dynamic co-hosts of the show, Keith Keller and Annemarie Cross, spoke with career counsellor and coach Jenni Proctor and me about ways Baby Boomers can leverage the power of Linkedin and other social media platforms to fast-track their job search.

A third guest on the program was Bob Age, co-founder of a successful, Australia-based social networking site for over 50′s – About My Age. Given the subject of this post I should probably mention that the About My Age site is not specifically about job search, but I am sure that for many over 50s a site like this must provide some valuable networking and support, for job seekers as well as others.

I enjoyed the conversation and I’m pretty sure the others did too. We actually went over time, but the extra bit not broadcast is on the mp3 file below.

You can listen to the conversation on the player below or download it to your own iPhone or other audio player.

By the way, although the LinkedIn for Recruiting book I co-authored with Bill Vick was aimed as the title indicates, at people in the recruiting industry, anyone looking for a job could pick up some good tips about what recruiters look for and how they use LinkedIn. After two editions of the book we called it a day and the book is out of print now (also there have been further developments with LinkedIn in the meantime) but you can download a copy of the e-book with our compliments.

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Categories : Social Media