
Business Value of Social Media for B2B In discussing social media with business-to-business (B2B) companies, I find one of the key challenges in developing the conversation is that a lot of the reference points – what people have absorbed about or experienced of social media – is in the business-to-consumer (B2C) space. For example, [...]

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I help companies develop a strategic approach to social media engagement, with a clear objective of establishing measurable customer advocacy for the brand. My approach is collaborative and geared to building in-house capability. I also provide social media coaching options. Why Strategy? Asking "why (social media) … Read More

