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All business leaders today face the timeless challenges of leadership, plus new, completely unprecedented ones, from the rapid convergence of dramatic changes in society, work and technology.
The digital age brings opportunities – and it brings risks. Old style command-and-control leadership won’t cut it: today’s and tomorrow’s leaders need to be skilled at collaboration and co-creation. [Read more …]
Social Business Bites stands out because it’s useful. Each article Des includes is there for a reason, and he always explains why it matters. His insight about business and technology and his depth of knowledge make all the difference. That’s why I read every issue.Becky McCray
In many companies, “social media” means setting up a Facebook fan page, a few executives opening LinkedIn accounts, adding a blog to the company website, maybe starting a Twitter account. That’s tactics, not strategy. And just as in business generally, tactics without strategy does not make a formula for success. I help you develop a strategic approach to social media engagement, with a clear objective of turning your customers into raving fans and champions of your brand. [Read more]